Performing Arts College Consultants (PACC) faced a challenge in presentation. On the one hand, they provide serious and professional college advisement work to aspiring students. On the other hand, their services are specifically geared towards prospective performing arts students. Therefore, there was a need to present their services as both reputable and corporate while still retaining a creative identity as well.
This was accomplished through a delicate balance between a strong, professional website that was clean in layout and usage of graphics and typography, while adding confident elements of color and flash. Bright hues were present but not overbearing, and the results did achieve a design that is very serious yet fun all at once.
