Having little to no identity, Hooniverse was in desperate need of branding. As an online car magazine, the Hooniverse team wanted a look that was both modern and gritty. They wanted their look to be clean in presentation but still harken back to the rough and tough glory days of the muscle car. This branding scheme works in delivering a scaleable, modern presentation that still calls upon the greasy, gasoline-infused retro history that any car buff loves.