How does one honor the past in the modern world? That was the challenge with Balabushka Pool Cues. While the company still makes incredible pool cues to this very day, there is a tremendous history to represent as well. Founded by George Balabushka nearly a century ago, Balabushka Pool Cues has created some of the most well-designed pool cues in the sport. Therefore, it was important to strongly represent the lineage and tradition of the company while modernizing the online presence.

For branding, the classic signature of George Balabushka was utilized for logos, including a simple ‘B’ to serve as a stamp and the more elaborate signature for other marketing work. Black and white visuals counter balance to a clean, modern interface, along with a responsive design to easily be viewed on all devices.