Efficiency is at the heart of all proper design. Its full execution is both complex and simple, as it requires excellence and perfection in a variety of aspects to a design while retaining one single consistent message. Efficient design is accomplished through the maximum output and consideration of the many facets of a design, [...]

By |September 13th, 2016|


  Color must be respected, but never feared. Surprisingly, many designers do in fact fear it.¬†And why? Because color is bold, outlandish, and impossible to hide. It is a reflection of the insecurities of the designer himself. And because of this reality, many designers will escape to subtle hues, black and white vagueness, and non-declarative [...]

By |September 13th, 2016|


  Style, for a designer, is a very delicate and tricky thing. On the one hand, a designer needs to cater to many different points of view and preferences. There is a right and wrong way to approach a project, but the style by which a project is taken on can vary. On the other [...]

By |September 12th, 2016|


I wonder what it really means to be "presidential"? It seems like a vague term that is frequently invoked. Is 'presidential' one's ability to give a good speech? To walk straight, smile, and say "God bless America?" If so, every convention speech I've seen in my life has been presidential, including this year's speeches by [...]

By |July 29th, 2016|