Optimum Pool Service wanted to create a site design that was bright, colorful, and friendly. This was achieved through clean, attractive illustrations done in a mid-century modernistic style. Next, imagery of water and refreshment was incorporated to compliment the art. The layout was intentionally simple and easy to navigate.
![](http://justinnegard.com/wp-content/uploads/2017/09/Optimum-Logo03-02.jpg)
![](http://justinnegard.com/wp-content/uploads/2017/09/screencapture-optimumpoolservice-mobi-1504459838299-small.jpg)
![](http://justinnegard.com/wp-content/uploads/2017/09/JustinNegard-Pools-1000.jpg)