Name: Believe Beauty Lounge
Location: Pleasantville, New York
Design: Website Design, Photography, and Graphic Design


The Believe Beauty Lounge is an absolutely gorgeous salon in Westchester County, New York. It is more than a place to get one’s hair styled, it’s an entire experience. The staff’s skills are unmatched, their attentiveness and style is incredible, and their focus on comfort is fabulous.

In the early stages of Believe, there was a void in their look. They had a sense of what they wanted but there was something missing. The Believe image was not quite there yet. Future Boy Design spent a great deal of time with the good people at the Lounge working on their identity and honing in on their style and passion.

When all was said and done, we put together and look and feel that is a true, pure reflection of the Believe Beauty Lounge. We captured their love for the vintage style and blended it with a modern vibe. We used shimmering golds and blues with a baroque decor, and presented everything with an edgy, Soho-esque style. The look was a winner and has helped Believe continue to grow and become a staple in the New York area.

The lesson here for any business is to be true to yourself. In other words, ‘Believe’.