What is simplicity? Is it a lack of detail? A withholding of information? Is it childish? Is it uncultured? Unintelligent? Unsophisticated? I suppose one might think so, but this is wholly inaccurate. Simplicity is perhaps best defined as the minimal amount of elements and information necessary to accomplish a goal or convey a message. [...]

By |September 13th, 2016|


  Efficiency is at the heart of all proper design. Its full execution is both complex and simple, as it requires excellence and perfection in a variety of aspects to a design while retaining one single consistent message. Efficient design is accomplished through the maximum output and consideration of the many facets of a design, [...]

By |September 13th, 2016|