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Fonts and College Degrees

This past weekend, it was my pleasure and honor to attend a graduation ceremony here in New York. The ceremony was wonderful, the weather was beautiful, and after the festivities were over, all the graduates were invited to pick up their diplomas that very day. Upon picking up their diplomas, I heard mumbling and grumbling [...]

By |May 17th, 2016|

When Creativity Calls

Strike while the irons hot. Seize the moment. Whatever cliche catchphrase works. When creativity calls, answer it. The human brain operates in cycles, with certain chemical reactions taking place at various points to trigger various responses. This is why we experience moments of great optimism, negativity, worry, restlessness, laziness, sadness, and nostalgia. Any of these [...]

By |May 7th, 2016|

The Calm Before the Storm

There are quiet days and there are busy ones. Certainly (and hopefully) there are far more busy days than quiet days, but a quiet day is unavoidable. For me, this is a challenge. I don't particularly enjoy quiet days or any sort of free time. I prefer to be moving, taking care of projects, and [...]

By |May 6th, 2016|

I Hate Phone Calls

Phone calls are an absolute distraction. I hate them vehemently. Focus is the most important part of any job, particularly for a designer who needs to always access an aesthetic sense relative to the overall scale of a project. This requires an enormous amount of focus in order to obtain great results. It's not realistic to avoid phone [...]

By |May 5th, 2016|

Find Wisdom and Listen to It.

This evening, I had the distinct pleasure to meet with and listen to Michael Bierut, Jessica Helfand, and Debbie Millman. All three of these wonderful designers are legends (feel free to Google if you need to), and I always derive a great deal of inspiration from hearing people like them speak on the subject of [...]

By |May 4th, 2016|

The Point of Design

The most common issue a designer faces is the idea of too much information. The client approaches the designer to rejuvenate his website or to put together a booklet of his company services and so forth, and will immediately stress all the verbiage that his project must include. If the client provides a service, he will want every single detail [...]

By |May 3rd, 2016|

One at a Time

The job of a designer - particularly a freelance one - can be extremely challenging in relation to multitasking. With (hopefully) many clients constantly contacting her at any given time, it can be very easy for the designer to lose her focus and be drawn into the minutia of emails, phone calls, and more demanding [...]

By |May 2nd, 2016|

Carpentry and Restoration

I spent much of this weekend restoring a vintage Eames Lounge Chair and Ottoman (photos to come.) The process began simple enough, but quickly became complicated as I grew more detail-oriented on the project. The whole enchilada involved leather treatment, grinding and polishing the metal, wood sanding and finishing, and a variety of little annoyances and [...]

By |May 1st, 2016|

Videography

Recently, my business has taken on more videography work. This was not intentional, but along came a random month in which many of my clients simultaneously began wondering about getting video work done. Meanwhile, independently of all of this, I have made investments into more video capable equipment myself, including GoPros and Panasonic Lumix micro four-thirds [...]

By |April 30th, 2016|

Creative, No Matter What

If one is creative; if one is a creative - then one must be creative always. There is no excuse and no other path. Whether it is divine endowment or genetic predispositions, a creative person owes it to himself and society to contribute those talents to the best of his ability. This means working early and working late. It means carrying a [...]

By |April 29th, 2016|